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Concepts & Beyond

AI for Product Discovery and Strategy

AI for Product Discovery and Strategy

$195.00
$195.00
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AI for Product Discovery and Strategy: Microcredential Live Online

Discover how to use AI to build better products. You’ll be able to leverage AI to understand your market and shape strategy and roadmaps.
Lead the Strategic Product Journey with AI to Great Products

Product Owners - Acheiving Strategic Outcomes using AI

You’re seeing AI everywhere in your LinkedIn feed, in executive meetings, in competitor announcements and you’re feeling you need to catch up. Sound familiar?

“Everyone else seems to know something I don’t” You see other POs posting about their AI wins, and you’re wondering how they’re actually using it for real product work (beyond asking ChatGPT to write emails).

“My stakeholders are asking about AI integration” And you’re nodding along while trying to figure out what features will be valuable to add AI

“I don’t have time to become an AI expert” You’re already juggling sprint planning, stakeholder management, and roadmap updates. When exactly are you supposed to learn AI?

“What if I become irrelevant?” That nagging fear that AI-savvy Product Owners are going to leave you in the dust career-wise.

Strategic Product Discovery

I’ve watched product teams adopt AI the way they adopted Agile back in 2010, picking up surface-level practices and missing where the real value sits. Most teams use AI to write user stories and generate email drafts, which saves some time but doesn’t touch any product decision that matters.

Product strategy typically fails upstream, when teams build on market assumptions nobody has tested and when discovery drags because synthesizing customer data manually is slow and expensive. That’s where AI actually changes your work, and that’s what this workshop focuses on.

Learn the Nuts & Bolts of using AI for Strategic Product Work

In this workshop over three live hours, you work through how to apply AI at the parts of product work where the expensive failures happen, organized into three areas.

AI for Product Strategy We start with how AI changes your ability to understand your market before you commit to a direction. That covers using generative AI to analyze your target audience in depth, running competitive and market research at a pace that used to require days of manual work, and using AI to develop and stress-test a product vision against your actual business objectives. We also work through how to incorporate AI into ongoing strategic planning and decision-making so it becomes a regular part of how you and your team think, not a one-off tool.

AI-Powered Product Planning This module focuses on the decisions that shape what you build and when. We cover AI-assisted brainstorming and scenario modeling for generating and refining ideas, how to use AI to analyze large data sets and inform long-range planning choices, and how to identify trends and surface hidden patterns or potential roadblocks before they show up in your metrics.

Customer Insights with AI The third area is where most teams leave significant value on the table. We work through how to clean and structure messy data so it becomes usable, how to run AI-assisted customer interview analysis and sentiment analysis, and how to use generative AI to surface behavior patterns that would otherwise stay buried in raw data.

You leave with specific prompts and frameworks you can put to work immediately, not just concepts to explore on your own.

Such skills are hard to learn via lecture or in a self-paced class – so this workshop is hands-on and interactive. This is no Powerpoint snoozefest. Short presentations cover concepts. Immersive team-based exercises are interwoven into each lesson to get you hands-on practice. Delivered in four hours, with brief orientation and closing sessions with the instructor.

What I want to be honest about

AI accelerates discovery work, but it doesn’t fix a broken strategic process or substitute for the judgment calls that require a human with real context. What actually changes is the speed at which you reach those decisions and the quality of information you have when you do. That’s the specific problem this workshop is designed to address.

BONUS OFFERS

  • Scrum Alliance global community network and ongoing AI updates as tools evolve
  • Hands-on prompt engineering templates, real-world application examples, and immediate implementation guides
  • 2-year Scrum Alliance membership included for non-members (significant value add for certification maintenance)

Key Takeaways:

From working long hours on manual product tasks to completing work efficiently with AI assistance and better work-life balance

From reactive product management to proactive, strategic data-driven product leadership with predictive insights and market foresight

From anxiety about AI replacing product owners to confidence and excitement about AI amplifying your product expertise

From AI skeptic to AI advocate who sees artificial intelligence as the essential co-pilot for modern product ownership

The workshop includes all the material required by the Scrum Alliance for its AI for Product Discovery and Strategy, along with stories, tips, tricks and practices.