Advanced Certified Scrum Product Owner® - Live Online

Advanced Certified Scrum Product Owner®

Experience hands-on, slide-free, activity-based course that focuses on helping experienced Product Owners and Product Managers expand their ability to establish a vision, validate their hypotheses, and ultimately deliver more value to their stakeholders inside and outside of their organization

Product Owners - Delivering Advanced Product Strategy

You have a strong understanding of the fundamentals of the Product owner role. Yet you recognize an opportunity to grow. If you find yourself seeking:

• To create a more sound business strategy
• Establish a product plan that connects with the vision
• Validate your product hypotheses
• Wrangle complex processes
• Coach others to advance those processes
• Make data-driven decisions based on qualitative and quantitative analysis that drives impact.

Then this Advanced Scrum Product Owner workshop is for you! This fun, interactive learning experience is delivered virtually for practicing Product Managers who want to learn how to deliver a quality product reducing technical debt while working with developers.

Through a case study-based series of exercises, combined with instruction, students gain the entrepreneurial product leadership skills and practices critical to growing as successful Product Owners. Such skills are hard to learn via lecture alone – so this workshop is hands-on, interactive, and goes into deep practice.

This is no Powerpoint snoozefest. Short presentations cover concepts. Immersive team-based exercises are interwoven into each lesson to get you hands-on practice. You’ll be able to work and learn through half-day sessions delivered once weekly over four weeks, with brief orientation and closing sessions with the instructor. During the four weeks, class exercises will help learners deliver meaningful outcomes for their product and organization.

Learn the Nuts & Bolts of Great Product Ownership

A great PO skillset spans:

• Facilitating & negotiating internal and external stakeholder needs
• Create a business strategy for a product idea with the running lean method and construct competitive analysis, pricing, and cost options.
• Advanced Market Segmentation- In this course, learners go beyond traditional demographic variables and consider a range of psychographic and behavioral factors.
• De-Risk Solutions -Strategies to conceive and build an MVP and/or prototypes, conduct user testing, use data analytics, and develop a risk management plan.
• Foster Innovation - Practice strategies to encourage collaboration and embrace a customer-focused approach.
• Marketing strategies that drive growth and improve customer satisfaction.
• Deliver product plans or forecasts.

Such skills are hard to learn via lecture alone – The 4-week four-hour live online training is a cohort-based class that offers learners fast, condensed lessons combined with Immersive team-based exercises that are interwoven into each lesson to get you hands-on practice.

Meet Your Instructors

Anil Jaising

Anil Jaising helps product leaders thrive by unpacking innovation at the intersection of AI and product management. He’s a Certified Scrum Trainer, Adjunct Faculty at NYU’s graduate program, and Co-founder of Concepts & Beyond, where he trains and coaches teams to build products customers love.

Anil’s career started in the early 1990s when he shipped a messaging system that won the Best Open Systems Award in 1994. Over three decades, he’s led product and technology transformations at JP Morgan Chase, Goldman Sachs, Morgan Stanley, and Citibank. His recent work includes leading a cloud transformation program across 250 complex workloads that saved one of the world’s largest banks over $100 million. He’s guided hundreds of teams through Agile, DevOps, and continuous delivery adoption at scale. Today, through his YouTube channel, newsletter, and training courses, Anil focuses on practical AI applications for product managers and product leaders who want to cut through the hype and build products that make a lasting impact.

Course Content:

• Communicate Strategy: Learners practice approaches to identify purpose or define strategy and discuss real-world examples of product strategy in an agile organization.
• Create Business Case: Learners develop a business model for a product idea using the running lean method and construct competitive analysis, pricing, and cost options.
• Deliver on Product Plans: Learners compare techniques to develop a product plan or forecast, develop an appropriate release strategy, identify measurable product launch goals, and identify elements of a product launch plan.
• Identify and Communicate Product Metrics: Learners demonstrate how ROI can be improved, calculate the cost of delay for a product feature, and define OKRs for feature teams vs. product.
• Advanced Market Segmentation: Learners go beyond traditional demographic variables and consider psychographic and behavioral factors to create effective marketing strategies that drive growth and improve customer satisfaction.
• Economics of Product Development: Learners apply methods to determine product profitability, calculate expected outcomes of a product release, and explain iterative and incremental investment models for product development.
• Build Effective Teams: Learners structure product teams by investment strategy, minimizing dependencies, providing ownership and autonomy, maximizing leverage, team size, and alignment with architecture.
• De-Risk Solutions: Learners build on market research to devise strategies for MVPs or prototypes, conduct user testing, use data analytics, and develop a risk management plan.
• Foster Innovation: Learners practice strategies to encourage collaboration, embrace a customer-focused approach, foster experimentation and continuous learning, empower teams, and use data-driven metrics for decisions.
• Prioritize Based on Impact: Learners conduct impact analysis by feature considering effort, revenue, customer acquisition, retention, engagement, and satisfaction.
• Product Positioning and Messaging: Learners use techniques like Regis McKenna pitch, product box, magazine article of the future, and cover story to deliver product positioning and messaging.

Learning Outcomes:

• Communicate product strategy and operationalize it effectively in an agile organization.
• Develop business cases, create product plans, and define measurable launch goals.
• Apply metrics, ROI calculations, and cost-of-delay analysis to inform decisions.
• Conduct advanced market segmentation to drive growth and customer satisfaction.
• Evaluate the economics of product development and forecast outcomes for releases.
• Build and lead effective, empowered product teams with ownership and alignment.
• De-risk solutions through MVPs, prototypes, user testing, and data-driven analysis.
• Foster innovation through experimentation, collaboration, and customer-focused strategies.
• Prioritize product features based on impact, effort, and value to maximize outcomes.
• Position and communicate products effectively using advanced messaging techniques.

This Workshop is Designed for:

This course is ideal for:

• Certified Product Owners ready for the next step
• Product Managers & Product Leads
• Business Analysts & Customer Experience Designers
• Agile Coaches wanting stronger product-led tools
• Entrepreneurs and innovators creating customer-centric products
• Anyone responsible for shaping and delivering product outcomes

What You Will Receive:

• A-CSPO Certification from Scrum Alliance
• Confidence in applying the 50+ scrum master tools and techniques with your team and your organization.
• Access to a digital workbook and implementation tools
• Hands-on exercises and real-world product scenarios
• Free Online course on how to use Scrum and Kanban with Jira
• 16 Scrum Education Units (SEUs) to continue your learning journey in Scrum Alliance.
• Two-year membership in the Scrum Alliance, the largest, most established and influential professional membership and certification organization in the Agile community.

Course Details:

Length: 4-hours of instruction
Format Options: Live Online