{"product_id":"ai-for-product-discovery-and-strategy","title":"AI for Product Discovery and Strategy","description":"\u003cdiv class=\"elementor-element elementor-element-896f7b3 cb-h2 elementor-widget elementor-widget-text-editor two_elementor_element\" data-id=\"896f7b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\"\u003e\n\u003ch3 class=\"two_elementor_element\"\u003eAI for Product Discovery and Strategy:\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"two_elementor_element\"\u003eMicrocredential Live Online\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-cbc39db elementor-widget elementor-widget-text-editor two_elementor_element\" data-id=\"cbc39db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\"\u003eDiscover how to use AI to build better products. You’ll be able to leverage AI to understand your market and shape strategy and roadmaps.\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-803b3dd elementor-widget elementor-widget-text-editor two_elementor_element\" data-id=\"803b3dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\"\u003eLead the Strategic Product Journey with AI to Great Products\u003c\/div\u003e\n\u003chr data-end=\"687\" data-start=\"684\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-0f78540 elementor-widget elementor-widget-heading two_elementor_element\" data-id=\"0f78540\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\"\u003e\n\u003ch3 class=\"elementor-heading-title elementor-size-default two_elementor_element\"\u003eProduct Owners -\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"two_elementor_element\"\u003eAcheiving Strategic Outcomes using AI\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp class=\"two_elementor_element\"\u003eYou’re seeing AI everywhere in your LinkedIn feed, in executive meetings, in competitor announcements and you’re feeling you need to catch up. Sound familiar?\u003c\/p\u003e\n\u003cp class=\"two_elementor_element\"\u003e“\u003cstrong class=\"two_elementor_element\"\u003eEveryone else seems to know something I don’t\u003c\/strong\u003e” You see other POs posting about their AI wins, and you’re wondering how they’re actually using it for real product work (beyond asking ChatGPT to write emails).\u003c\/p\u003e\n\u003cp class=\"two_elementor_element\"\u003e“\u003cstrong class=\"two_elementor_element\"\u003eMy stakeholders are asking about AI integration\u003c\/strong\u003e” And you’re nodding along while trying to figure out what features will be valuable to add AI\u003c\/p\u003e\n\u003cp class=\"two_elementor_element\"\u003e“\u003cstrong class=\"two_elementor_element\"\u003eI don’t have time to become an AI expert\u003c\/strong\u003e” You’re already juggling sprint planning, stakeholder management, and roadmap updates. When exactly are you supposed to learn AI?\u003c\/p\u003e\n\u003cp class=\"two_elementor_element\"\u003e“\u003cstrong class=\"two_elementor_element\"\u003eWhat if I become irrelevant?\u003c\/strong\u003e” That nagging fear that AI-savvy Product Owners are going to leave you in the dust career-wise.\u003c\/p\u003e\n\u003chr data-end=\"1097\" data-start=\"1094\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-3f80278 elementor-widget elementor-widget-heading two_elementor_element\" data-id=\"3f80278\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\"\u003e\n\u003ch3 class=\"elementor-heading-title elementor-size-default two_elementor_element\"\u003eStrategic Product Discovery\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-1d5555d elementor-widget elementor-widget-text-editor two_elementor_element\" data-id=\"1d5555d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\"\u003e\n\u003cp class=\"two_elementor_element\"\u003eI’ve watched product teams adopt AI the way they adopted Agile back in 2010, picking up surface-level practices and missing where the real value sits. Most teams use AI to write user stories and generate email drafts, which saves some time but doesn’t touch any product decision that matters.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-4902691 elementor-widget elementor-widget-text-editor two_elementor_element\" data-id=\"4902691\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\"\u003eProduct strategy typically fails upstream, when teams build on market assumptions nobody has tested and when discovery drags because synthesizing customer data manually is slow and expensive. That’s where AI actually changes your work, and that’s what this workshop focuses on.\u003c\/div\u003e\n\u003chr data-end=\"2794\" data-start=\"2791\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-07e84ef elementor-widget elementor-widget-heading two_elementor_element\" data-id=\"07e84ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\"\u003e\n\u003ch3 class=\"elementor-heading-title elementor-size-default two_elementor_element\"\u003eLearn the Nuts \u0026amp; Bolts of using AI for Strategic Product Work\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-830c201 elementor-widget elementor-widget-text-editor two_elementor_element\" data-id=\"830c201\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\"\u003eIn this workshop over three live hours, you work through how to apply AI at the parts of product work where the expensive failures happen, organized into three areas.\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-0ee74d5 elementor-widget elementor-widget-text-editor two_elementor_element\" data-id=\"0ee74d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\"\u003e\n\u003cp class=\"two_elementor_element\"\u003e\u003cstrong class=\"two_elementor_element\"\u003eAI for Product Strategy\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eWe start with how AI changes your ability to understand your market before you commit to a direction. That covers using generative AI to analyze your target audience in depth, running competitive and market research at a pace that used to require days of manual work, and using AI to develop and stress-test a product vision against your actual business objectives. We also work through how to incorporate AI into ongoing strategic planning and decision-making so it becomes a regular part of how you and your team think, not a one-off tool.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-1e29fbd elementor-widget elementor-widget-text-editor two_elementor_element\" data-id=\"1e29fbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\"\u003e\n\u003cp class=\"two_elementor_element\"\u003e\u003cstrong class=\"two_elementor_element\"\u003eAI-Powered Product Planning\u003c\/strong\u003e This module focuses on the decisions that shape what you build and when. We cover AI-assisted brainstorming and scenario modeling for generating and refining ideas, how to use AI to analyze large data sets and inform long-range planning choices, and how to identify trends and surface hidden patterns or potential roadblocks before they show up in your metrics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-d7de265 elementor-widget elementor-widget-text-editor two_elementor_element\" data-id=\"d7de265\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\"\u003e\n\u003cp class=\"two_elementor_element\"\u003e\u003cstrong class=\"two_elementor_element\"\u003eCustomer Insights with AI\u003c\/strong\u003e The third area is where most teams leave significant value on the table. We work through how to clean and structure messy data so it becomes usable, how to run AI-assisted customer interview analysis and sentiment analysis, and how to use generative AI to surface behavior patterns that would otherwise stay buried in raw data.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-a47d025 elementor-widget elementor-widget-text-editor two_elementor_element\" data-id=\"a47d025\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\"\u003e\n\u003cp class=\"two_elementor_element\"\u003eYou leave with specific prompts and frameworks you can put to work immediately, not just concepts to explore on your own.\u003c\/p\u003e\n\u003cp class=\"two_elementor_element\"\u003eSuch skills are hard to learn via lecture or in a self-paced class – so this workshop is hands-on and interactive. This is no Powerpoint snoozefest. Short presentations cover concepts. Immersive team-based exercises are interwoven into each lesson to get you hands-on practice. Delivered in four hours, with brief orientation and closing sessions with the instructor.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003chr data-end=\"3303\" data-start=\"3300\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-724e3f2 elementor-widget elementor-widget-heading two_elementor_element\" data-id=\"724e3f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\"\u003e\n\u003ch3 class=\"elementor-heading-title elementor-size-default two_elementor_element\"\u003eWhat I want to be honest about\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"elementor-element elementor-element-543a7eb elementor-widget elementor-widget-text-editor two_elementor_element\" data-id=\"543a7eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\"\u003e\n\u003cp class=\"two_elementor_element\"\u003eAI accelerates discovery work, but it doesn’t fix a broken strategic process or substitute for the judgment calls that require a human with real context. What actually changes is the speed at which you reach those decisions and the quality of information you have when you do. That’s the specific problem this workshop is designed to address.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003chr data-end=\"3695\" data-start=\"3692\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-d6e97a8 elementor-widget elementor-widget-heading two_elementor_element\" data-id=\"d6e97a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\"\u003e\n\u003ch3 class=\"elementor-heading-title elementor-size-default two_elementor_element\"\u003eBONUS OFFERS\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cul class=\"two_elementor_element\"\u003e\n\u003cli class=\"two_elementor_element\"\u003eScrum Alliance global community network and ongoing AI updates as tools evolve\u003c\/li\u003e\n\u003cli class=\"two_elementor_element\"\u003eHands-on prompt engineering templates, real-world application examples, and immediate implementation guides\u003c\/li\u003e\n\u003cli class=\"two_elementor_element\"\u003e2-year Scrum Alliance membership included for non-members (significant value add for certification maintenance)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"3949\" data-start=\"3946\"\u003e\n\u003cdiv class=\"elementor-element elementor-element-5940adb elementor-widget elementor-widget-heading two_elementor_element\" data-id=\"5940adb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\"\u003e\n\u003ch3 class=\"elementor-heading-title elementor-size-default two_elementor_element\"\u003eKey Takeaways:\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cp class=\"two_elementor_element\"\u003eFrom working long hours on manual product tasks to completing work efficiently with AI assistance and better work-life balance\u003c\/p\u003e\n\u003cp class=\"two_elementor_element\"\u003eFrom reactive product management to proactive, strategic data-driven product leadership with predictive insights and market foresight\u003c\/p\u003e\n\u003cp class=\"two_elementor_element\"\u003eFrom anxiety about AI replacing product owners to confidence and excitement about AI amplifying your product expertise\u003c\/p\u003e\n\u003cp class=\"two_elementor_element\"\u003eFrom AI skeptic to AI advocate who sees artificial intelligence as the essential co-pilot for modern product ownership\u003c\/p\u003e\n\u003cp class=\"two_elementor_element\"\u003eThe workshop includes all the material required by the Scrum Alliance for its AI for Product Discovery and Strategy, along with stories, tips, tricks and practices.\u003c\/p\u003e","brand":"Concepts \u0026 Beyond","offers":[{"title":"June 26 2026  12:00 PM - 03:00 PM EST","offer_id":43763557793870,"sku":null,"price":195.0,"currency_code":"USD","in_stock":true},{"title":"July 03 2026  12:00 PM - 03:00 PM EST","offer_id":43763557826638,"sku":null,"price":195.0,"currency_code":"USD","in_stock":true},{"title":"August 14 2026  12:00 PM - 03:00 PM EST","offer_id":43763557859406,"sku":null,"price":195.0,"currency_code":"USD","in_stock":true},{"title":"August 28 2026  12:00 PM - 03:00 PM EST","offer_id":43763557892174,"sku":null,"price":195.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0626\/1968\/0846\/files\/AI-for-Product-Discovery-and-Strategy-bg.jpg?v=1779256154","url":"https:\/\/store.conceptsandbeyond.com\/products\/ai-for-product-discovery-and-strategy","provider":"Concepts \u0026 Beyond","version":"1.0","type":"link"}